What Is Ubersuggest?

Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. Originally founded as a tool that scratched Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since significantly expanded its functionality.

The main features

Keyword ideas

“Keyword Ideas” is the name of the feature that put the original Ubersuggest on the map – and it still works GREAT.

To use it, enter a keyword:

Ubersuggest – keyword input

And Ubersuggest will set to work to find long-tail versions of the term you entered.

Ubersuggest – “Keto Diet” – Keyword Ideas

You also get key data on each keyword, including monthly search volume, average CPC, PPC competition and SEO competition.

Ubersuggest – keyword ideas – options

Before you select a keyword, you definitely want to delve deeper into that term, analyze the SERPs, etc.

I’ll show you how to do it with Ubersuggest in a minute

But it is helpful to have an overview of statistics that can be scanned quickly.

One cool feature within Keyword Ideas that I don’t see many people using is the different keyword types.

Ubersuggest – Keyword ideas – Types

By default, Ubersuggest will show you a list of keyword suggestions:

Ubersuggest – keyword ideas – suggestions

These suggestions are great if you’re already sure you want to cover a particular topic, but it’s not great for brainstorming entirely new keyword and content ideas. That’s because these keywords are closely based on the seed keyword you entered on Ubersuggest’s home screen.

But what’s cool about Ubersuggest keyword tool is that you can use it to generate different types of keywords, including:

Related: These are keywords that relate to your seed keyword, but not necessarily to the same topic. For example, when I entered “Keto Diet,” one of the recommendations was “The best restaurants for keto diet.”

Ubersuggest – Keyword Ideas – Related

This is one of those related keywords that you probably won’t find in many other keyword research tools.

Questions: Keywords that take the form of a question. For example, when you search for “email marketing,” the tool spits out one of the keywords: “email marketing works.”

Ubersuggest – Keyword ideas – questions

Prepositions: Prepositional text words are terms that have two related concepts in one. For example, a prepositional text word for “SEO tools” is “SEO tools for Excel.” I also found a number of other interesting “SEO tools for X” terms.

Ubersuggest – Keyword Ideas – Prepositions

Comparisons: This is perhaps my favorite feature of Ubersuggest. This feature generates a list of “vs,” or “or” and “terms. Basically: keywords where someone compares two things.

Ubersuggest – Keyword Ideas – Compare

In my experience, comparison keywords are usually some of the best keywords in a niche. If you are looking for a comparison keyword, you tend to be very well informed about the space, which means that it is quite far in the buying cycle.

For example, I recently created a piece of content optimized around the comparison keyword “Ahrefs vs. SEMrush.”

Backlinko – Ahrefs VS Semrush

This keyword does not get a ton of search volume.

ahrefs vs. semrush” – search volume

But with a CPC of $16.60, this term has a super-high commercial purpose.

“Ahrefs vs. Semrush” – CPC

Also, the keyword was not very competitive, so I was able to rank on the first page of Google within two months.

Ahrefs vs SemRush Google SERP

Keyword Overview

This tool gives you important data about a keyword you type.

Ubersuggest – Keyword Overview

So, instead of enumerating a bunch of ideas, it is like using a magnifying glass on a single term.

Here is a breakdown of the information you get from the Keyword Overview report.

Overview and search volume trend: This gives you all the basic information you need, along with the way the search volume for this keyword has tended to increase over the past 12 months.

Ubersuggest – Keyword Index – Search Volume Trend

Average backlinks and domain score: Neil Patel tells you roughly how many backlinks you need to rank on the first page for this keyword.

Ubersuggest – keyword overview – backlinks and domain score

It also gives you the average ranking domain score of this site is basically Ubersugget version of Moz Domain Authority.

Content Ideas: This gives you a list of content on this topic that drives a lot of traffic, backlinks and social media shares.

Ubersuggest – keyword overview – content ideas

SERP overview: If you click on the map “SEO difficulty,” you will see the 100 best ranking sites for this term, along with data on their links, social share and estimated traffic.

Ubersuggest – Keyword overview – SERP overview

Content ideas

This is Ubersuggest’s answer to BuzzSumo.

UberSuggest – Content ideas

Although not as functional as a paid BuzzSumo account, it is helpful to find out what already works in this space.

You can also filter to include / exclude keywords, only display content with a minimum number of Facebook shares and more. It would be nice to get a few other social networks like Twitter here. But I’m sure Neil is working on it!

Ubersuggest – Content ideas – Filters

Pro tip: Click the Keywords button in the “Est. Visit” column to get a list of keywords that the page ranks by in Google.

This is a mini function that is very useful for searching for SEO keywords, because you can see other terms that sort a page by… terms that you may not have thought of yourself.

Overview of traffic analysis

Here you can get an insight into the SEO efforts of a competitor.

Ubersuggest – Traffic Analysis Service

With this tool you can also analyze your own domain.

Here is an explanation of what you can find on this page:

Organic Keywords: This is the total number of keywords that this page ranks according to in Google. Remember that ranking for many keywords does not always mean that a page gets a lot of traffic. That’s because, according to an analysis of Google CTR statistics, the top 3 results in Google get about 1 / 3 of the clicks.

The # 1 result in Google has a CTR of 31.7%

And usually a high number of “organic keywords” means a high level of search engine traffic. But it is more important to be at the top of the page for a handful of keywords than to be at number 10 for many different terms. Fortunately, Ubersuggest has a ranking that I will discuss later.

Organic Monthly Traffic: This is an estimate of how many visitors a page receives monthly from Google.

Domain Score: This is an estimate of how much link authorization a domain has. The more high-quality backlinks a site has, the higher that number will be. In general, it is more difficult to compete against sites with a high domain score.

Backlinks: This is the total number of backlinks a page has.

Traffic trend chart: Here you can see how organic traffic on a website is trending.

Ubersuggest – Traffic Analysis – Traffic Trend Diagram

Normally you can’t do anything super actionable with this information, but it’s interesting to see how the rankings of a competitor fluctuate.

SEO Keywords Ranking: Here’s a breakdown of where a site tends to rank in Google’s search results.

Ubersuggest – Traffic Analyzer – SEO Keywords Ranking

For example, in September I had 32,937 keywords ranked 51-100, 37,191 that ranked 11-50, 9,536 between 4-10 on the first page and 4,540 in the top 3.

Top Pages

This is a list of pages that send the most search engine traffic to a website.

Ubersuggest Top SEO Sites

Why is that helpful?

Well, let’s say you wanted to come up with a bunch of new keyword and content ideas for an SEO campaign.

You could use Ubersuggest’s other keyword research features, such as Keyword Ideas, to generate a list of keywords. The only problem with this approach is that it is impossible to know if you actually have a chance of ranking for any of these keywords.

The “SEO Difficulty” score that Ubersuggest gives you is helpful, but it’s a really rough estimate, based 100% on backlinks. It doesn’t take into account the quality of content that SEO provides on the site, PageSpeed… or other important search engine ranking factors.

Instead, it’s better to find sites that already send traffic from competitors, and because you know the exact page that’s in the ranking, you already have a blueprint of what works.

One thing to note here:

It is important that the page you are running reverse engineering has a similar link profile to you. If so, you can be sure that you also have a good chance of classifying according to the same keywords that you are doing.

For example, one of my main SEO competitors is Ahrefs. According to Ubersuggest, they have a domain score of 90.

Ahrefs – Domain Score

My domain score is also 90. At least on this basis, I can potentially rank for every keyword they do.

Pro tip: Sort the top pages of a website by country.

Ubersuggest – Traffic Analyzer – Top Pages by Country

Currently, Ubersuggest supports the US, India, UK, Australia, Canada and Spain, so if you work in one of these countries, you can see how a competitor performs there.


This feature is similar to Top Pages, but instead of seeing a competitor’s most successful SEO pages, you see the keywords that get the most traffic.

Ubersuggest – Traffic Analyzer – Keywords

The main advantage of reverse engineering a competitor’s keywords is that you can find keywords that are hard to find yourself.

For example, when I look at the top pages of Ahrefs, I discover a number of interesting keywords and ideas about content.

Ubersuggest – Traffic Analyzer – Keywords on Ideas

“Funnel” is something that I know is gaining popularity, but because it’s not super-related to SEO, I never thought about covering it. But now that I see it on this list, I’ll think about creating a piece of content around that term.

Site Audit

Site Audit is one of two features of Ubersuggest‘s “SEO Analyzer.”

As it sounds, Site Audit does an SEO audit of your site and gives you recommendations on what is wrong and how to improve.

Ubersuggest – Site Audit

Let us break down all the data you get in this report.

Organic Monthly Traffic, Organic Keywords, Backlinks: This is the same information you get in the Traffic Analyzer Report.

Ubersuggest – Site Audit – Traffic, Keywords, Backlinks

On-Page SEO Score: This tool checks 100 pages on your site and assigns an on-page SEO score to each page. This is the total score of your site based on this sample.

Ubersuggest – Site Audit – SEO Score

I’m not 100% sure how the tool enlarges your on-page SEO, but I suppose it looks like you have a keyword in your title, have SEO-friendly URLs, and use LSI keywords.

Health Check: Here you can see a breakdown of how your website pages performed in the audit.

Ubersuggest – Site Audit – Health Check

Critical errors: These problems can affect a page’s ranking ability or even the overall ranking of your site, such as duplicate content, blocked pages, multiple meta tags on a page, and more.

Ubersuggest – Site Audit – Critical errors

I recommend that you check each of these bugs individually. In some cases, you may also find that the bug was actually not a bug at all.

This report states, for example, that my website has duplicate title tags that bear the same title tag on several pages.

Ubersuggest – Site Audit – Critical Errors – Backlinko

But when I look at the current report, I see that these pages are not indexed in Google anyway, thanks to a noindex tag.

Warnings: Warnings are all things that do not make or destroy your SEO, but they are still worth repairing.

Ubersuggest – warnings about website audit

For example, some of my sites have “a badly formatted URL for SEO.” URLs are helpful for on-page SEO and organic CTR. But they won’t create or break your rankings.

Another example:

In other words, while these warnings are not critical questions, fixing them can improve your SEO, so they are worth spending some time on.

Recommendations: The recommendations are small bonus steps that can help a little with your SEO.

Ubersuggest – Site Audit – Recommendations

For example, if you have temporary 302 redirects instead of 301, this is not ideal, and the tool will tell you something about that.

Ubersuggest – Site Audit – Recommendations – Redirects

But according to Google, using a 302 redirect when using a 301 is not a big problem from an SEO point of view.

Sitespeed: Here you can see how quickly your site’s pages load, based on the 100-page example that Ubersuggest uses, both on the desktop and mobile.

Ubersuggest – Site audit – Site speed

What I like about this report is that not only do you get a score that makes you wonder what you can improve, but you get an advanced breakdown instead that shows you why your page might not load quickly.

Ubersuggest – Site Audit – Site Speed – Advanced Breakdown

Top SEO Issues: This extracts all data from the Site Audit Report and shows you what you should work on first based on the potential SEO impact of fixing the issue.

Ubersuggest – Site Audit – Top SEO Topics

In my case, for example, they recommend cracking on 3 pages with a small number of words.

Ubersuggest – Site Audit – Top SEO Topics – Backlinko


Backlinks is the other Ubersuggest “SEO Analyzer” feature.

UberSuggest – backlinks

Let me briefly explain how to use the data from this report.

Overview: Here you can see the domain score of a page, the total number of backlinks and referencing domains. It also shows you the estimated Organic Monthly Traffic of a page. But that didn’t work for me when I tried it.

Ubersuggest – backlinks – Overview

Here you can even see how many .gov and .edu domains a website has.

Ubersuggest – Backlinks – Overview – GOV and EDU referencing domains

According to Google, .edu links are nothing special for SEO. But many SEO experts disagree. So you can take that number with a grain of salt.

Backlink List: This is a list of backlinks that refer to a website that has Ubersuggest in its index.

Ubersuggest – Backlinks List

Each link is broken down into domain score, link type, anchor text and the first and last time Ubersuggest found this live link on the site.

Filters: Ubersuggest’s backlink tool has a handful of helpful filters.

For example, you can filter to see only tracked or untracked links.

Ubersuggest – Backlinks Filter

Or you can use an advanced filter to zero a certain type of link, such as links from or not from a particular domain.

Ubersuggest – Backlinks – Advanced Filters

All in all, this is a great way to see your own backlinks… or find out who is already linking to a competing site.

This feature isn’t on par with a paid link analysis tool like Moz ProMoz Pro, but it’s still super useful.


This is a new feature that you can use to track your organic traffic, set up rank tracking, monitor your links, and much more.

Ubersuggest – Dashboard

If you run multiple websites, you can even create different projects for each one and use this as a dashboard to see how everyone is doing in one place.

To use this feature, you need to set up a free Ubersuggest account and allow your Google search console data to be dragged.

The Tracked Keywords report is particularly solid.

Ubersuggest – Dashboard – Keyword Report

You can see your average ranking, distribution and changes in visibility of your search engine.

You can even check your rankings on desktop and mobile devices.

Ubersuggest – Dashboard – Keyword Report – Desktop / Mobile Switch

And if you want to send this to your SEO customers, you can create a pdf version of this report.

Ubersuggest – Dashboard – Keyword Report – PDF

Pretty cute!


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